Franchise Everything

Ep56 The Rubber Stone Franchise Business Model with Jayme Kegel

The Rubber Stone franchise business is a resurfacing business for damaged concrete and tiling surfaces. Used around pools, patios, garages, stairs and more the brand is expanding into the Australian market.   A 35+ year old family owned and run business from Canada, Jayme Kegel is spearheading the brands entry into the Australian market.   Jayme explained some key aspects to the business and focused on; The longevity of the brand globally Some of the tweaks they have made to operations and product for the Australian climate, The flexibility of the product to work with The reducing of landfill due to re-use of tyre rubber and resurface of existing tiles and more The support network and technical assistance Growing from a Brisbane base out nationally in Australia 0:00 Intro 0:33 The Rubber Stone business and where it is from, a family business from Canada 1:21 International expansion and locations 1:34 What is the Rubber Stone product 2:01 Preparation to get into the Australian market from a Brisbane base 2:44 The other options being used for resurfacing who Rubber Stone is effectively competing with in Australian market 4:15 The key uses of the Rubber Stone product, pools, stairs, patios and more 5:00 The difference of surfaces used Canada to Australia 5:49 How it works laying Rubber Stone 6:58 Applications of the product to offer to home owners and the market 7:35 Experience of residential v commercial application in places like aged care homes 8:23 Being 35 years into the business, what technology have they developed and evolved 9:28 Testing for the Australian market in particular and our heat 10:32 Training provided and the type of people looking at the franchise 11:18 Landscapers can add on Rubber Stone as an add-on feature 11:33 Training time frames to get up and running 12:25 The usual needs in support for franchise owners once they are on the road 13:15 Key growth areas in Australia focusing on 14:20 Wrap up   Podcast Produced by: www.magneticbusinessmedia.com.au Franchise Stories and Knowledge Base (our other website): www.franchisebuyer.com.au   Listen or Watch on; Spotify: https://tinyurl.com/mrx26d85 Apple Podcasts:  https://tinyurl.com/9czr2epm Amazon Music: https://tinyurl.com/2u7m392x YouTube:  https://youtu.be/FR5IMRpLCLk

Ep55 Exploding franchise stores sales with incentive-based marketing, with John Dwyer

Stop trying to compete on price, and instead actively work to take peoples ‘eyes off the price’.   Get help from JD now to quickly grow franchise store sales with great incentive-based marketing strategies and campaigns via this link;   www.theinstituteofwow.com/franchise   According to world-leading expert in it, John Dwyer (JD) he achieves avalanche sales results for clients with incentive-based marketing campaigns.   JD has developed programs for the biggest to the smallest businesses in the country over more than 3 decades in the industry. The same principles and mechanics apply according to him whether you are Rupert Murdoch trying to increase newspaper circulation, or turf farm trying to sell more turf, or even a single hardware store franchise going up against a Bunnings warehouse opening up across the road!   And taking peoples ‘eyes off the price’ does not have to be complex at all. It can just involve a process of searching for that ‘big idea’ that will sustainably set you a part from your competition at a single store or entire franchise network scale.   A passionate ‘anti-price discounter’ as the solution to your problems, after career of seeing constant ‘races to the bottom’, JD assures you that there is always another way.   Here is amazing insights with equally outstanding results and case studies in this illuminating chat on marketing franchise locations!   0:00 Intro 0:29 exploding sale contact details www.theinstituteofwow.com/franchise 0:45 What is incentive-based marketing, giving a reward for buying your product 1:19 Why are we so focused on price reduction in business - it’s easy 2:24 Examples of incentive-based marketing out in the market right now 3:03 Case study selling out of turf using beer as an incentive 6:10 Making the worst customer the best customer 6:37 Case study the ‘ugliest backyard fence’ to sell new fencing 8:15 How you should be thinking about Facebook advertising - give away the chance to win your product 8:49 Case study on a pool slide company win a pool slide and a free holiday generating 1,600+ leads to buy a pool slide 9:41 Why businesses don’t do it more often - the mistakes businesses make, the perception of it being too difficult 10:47 The highest performing campaigns are ones where the incentive has nothing to do with the product 11:19 The variety of incentive type of programs you can run, as far back as bingo scratch cards 12:20 Insured prize promotions where you can have a draw to give away $1million and how this works 12:59 Case study lifting Fijian Holiday Resort occupancy by incentive to travel agents 14:21 Example costs of insurance prize promotions and how it works 15:51 The Holiday program, JD’s most successful promotion and Fuel Programs 17:16 The number 1 incentive in the world is a holiday and how it works 19:20 Hardware franchise goes 450% up in sales using the Holiday incentive program 20:26 How franchisors can use the Holiday program and incentives in general, and reasons they don’t use incentives 22:15 Not properly taking peoples details to build an audience to contact effectively and the impact it can have 25:00 Wrap up contact JD via www.theinstituteofwow.com/franchise   Podcast Produced by: www.magneticbusinessmedia.com.au Franchise Stories and Knowledge Base (our other website): www.franchisebuyer.com.au   Listen or Watch on; Spotify: https://tinyurl.com/4btrebtb Apple Podcasts:  Amazon Music: YouTube:  https://youtu.be/lPd8_LmV9YA

Ep54 Leaving shopping centres & food courts for more profitable strip malls, with Ange Kondos

Is a foot high traffic shopping centre is the best place for a business? Ange Kondos is an expert in determining the answer to this question for many. “Business has become so hard, so prohibitive, so costly I can see true entrepreneurs taking to the strips.” Our discussion came about following seeing a LinkedIn post by Ange where he highlighted the deal numbers and performance attributes of a food business in a strip mall location. Comparing it to some typical lease circumstances faced in a high traffic major shopping centre location, we thought the scenarios was worth digging a lot deeper into. The key factors of the business focus on; Rent $50-$60k - no penalty for succeeding, Sales - who cares but probably over $2mil p/a, Fit-out costs circa $120-$130k and no interference by teams of shopping centre designers, NO ‘obscene’ Cat1 costs to endure They have a life as they trade 6 days according to customer opportunity, No further charges if trading late, ROI under 6 months and goodwill created in the business. Ange has some very firm opinions on the circumstances of leasing and food retail in particular in the market. 0:00 Intro 0:23 What LeaseWise does - property tenants advocacy for managing retail property portfolios 1:54 A LinkedIn post by Ange a while ago highlighting key points on strip mall profitability 2:45 What Ange is seeing in the market in shopping centre v strip malls at present 4:00 Shopping centres have been spoilt for choice as centre owner and now a shift by many to drive thru 5:10 The impact of a bad decision in a shopping mall v strip site with lower rent 5:50 The LinkedIn post example of Luke’s Viet Rolls, Puckle Street Moonee Ponds 6:15 Rent and no penalty for succeeding in strip mall leasing 8:15 Achieving great sales on low rent makes it all work for the business 9:32 Fit-out costs and shopping centres demanding too much expense for no reason 13:01 Category 1 costs at zero $, as opposed to ‘obscene’ in shopping centres 15:24 Strip mall having little requirements on you to trade at specific times, unlike a shopping centre enforcing certain hours 18:48 No extra charges for trading late in a strip mall as opposed to a shopping centre where they often require to pay more costs pro-rata 19:46 ROI being created faster quite often in a strip mall, and particularly in this example with significant goodwill advantage 21:16 Shopping malls seeing an operator doing well and seeing that as an opportunity to add another competing in the same category 21:43 True entrepreneurs taking to the strip malls into the future, particularly those that don’t need complimentary brands around them 23:45 The message is not ‘no shopping centres at all’ but to be very aware and well-advised 24:39 Don’t underestimate the power ‘no’ in leasing deals 25:03 Wrap-up   Podcast Produced by: www.magneticbusinessmedia.com.au Franchise Stories and Knowledge Base (our other website): www.franchisebuyer.com.au   Listen or Watch on; Spotify: https://tinyurl.com/3sty8yzk Apple Podcasts: Amazon Music: https://tinyurl.com/22dbfmpb YouTube: https://youtu.be/9iheg_XDgSs

Ep53 Stephen Penfold, Founder, Kwik Kopy Australia. Franchise Business Leader.

Stephen Penfold lives a family business legacy that links closely back to the infancy of modern Australia as far back as 1820, with the Penfold family directly involved in the business since 1880.   A passionate franchise supporter who was just the second inductee into the Franchise Council of Australia Hall of Fame (FCA), and founding member of the Franchising Association back in the mid 1980’s that would go on to become the FCA, Stephen is Australian franchise history personified.   Experience through many facets of the printing industry since the 1950’s, Stephen was a spearhead of ‘flexible packaging’ into the Australian market - technology that dramatically altered shelf-life of supermarket foods, an experience that taught him the crucial role of customer relationships - a key competitive advantage.   While moving into running the W.C. Penfolds stationary division after 10 years in flexible packaging, and eventually growing it to 21 locations, the quick printing technology emergence set him and the business on a new path. An ill-fated attempt to place quick printing facilities in-store early on, resulted in the eventual search and discovery of the Kwik Kopy franchise business in America.   With franchising almost entirely new in the Australian market at this time in the early 1980’s, Stephen set about growing a franchise network off the guidance of overseas benchmarking, and was effectively playing a key role in building the franchise sector in Australia today as we know it.   Circumstances eventually saw Stephen and wife Barb make a scary and  important decision to put it all ‘on the line’, to buy the Kwik Kopy brand from the main company and embark on a journey that eventually brings the Penfold family to today and 100+ Kwik Kopy franchise locations.   0:00 Intro 0:40 Foundational Hall of Fame Member for Franchise Council of Australia 1:28 Convict origins of the business way back in Australian history 4:43 The main product offering being general commercial printing for many years 5:40 The business’ evolution through the years as a typical commercial printer for all types of clients and one stationary store 7:23 Stephen’s initial involvement into the business 8:53 Back to the Penfolds business into the 1960’s after learning the trade as well an apprenticeship in England 9:44 Flexible packaging and the new technology 10:40 Back to Australia and started a division of W.C. Penfolds called ‘Flexible Packaging' 11:57 Enjoying his time for 10 years working in the flexible packaging field 13:19 What it was like running a public company 15:03 At the end of the 1960’s they had one stationary store and Stephen moved on to run that part of the business 15:43 The plan for growing the stationary business via sales growth and more outlets 17:00 Creating a benchmarking group 20:25 Eventually built to 21 stationary stores and looking back thinks Penfolds could have been Officeworks 21:10 Finding Quick printing 23:32 Going overseas to find out who is quick printing very well to learn, and finding Kwik Kopy 24:30 Going to meet Bud Hadfield, the creator of Kwik Kopy with 700 franchises in the USA 28:00 Impression of the Kwik Kopy business at that early stage in America 29:26 Bringing Kwik Kopy to Australia in 1981 32:13 Franchising was very early stages in Australia 35:28 The growth trajectory of the Kwik Kopy franchise in Australia early on 37:05 Stephen and wife Barb bought the business 39:38 How precarious the position was they were in buying the franchise system at the time 40:35 Franchising was new in Australia 41:05 Point of difference 41:41 The family involvement moving forward in the business and leadership transition 43:12 Passion for franchising and the joy in it 46:31 Wrap up   Podcast Produced by: ⁠www.magneticbusinessmedia.com.au⁠ Franchise Stories and Knowledge Base (our other website): ⁠www.franchisebuyer.com.au⁠ Listen or Watch on; Spotify: https://tinyurl.com/2p4c2437 Apple Podcasts: Amazon Music: YouTube: https://youtu.be/bCqnnONS40I

Ep52 Greg Nathan, Franchise Psychologist. Franchise Business Leader.

Greg Nathan is recognised as a global authority and thought leader on the psychology of franchising, and notably to many, on the franchisee-franchisor relationship.   In 35+ years of researching the science of successful franchise relations, Greg and his team have developed widely used, world-leading tools and models in franchising.   An interest in Psychology and completing a degree and Masters in this, a PhD was next. Working in a bread shop to make money while at uni lead to a career defining change as a franchise business owner, all after becoming disillusioned with Psychology and it's rigidity.   Greg was writing a lot of letters to the franchisor about doing better, believing they did not know what they were doing, and as result, was eventually asked to work in corporate, selling his franchise.   Years of learning about franchise relationships happened in that environment, and when it came to an end, Greg was encouraged to educate and write.   A global-leading position in franchise Psychology and education was never the grand plan, yet it evolved over time.   Greg's story is one of passion and a strong desire to leave a lasting legacy on the franchise sector and in helping franchise business owners in particular.   0:00 Intro 0:18 Organisational Psychologist or Franchise Psychologist? 0:47 Didn’t start in franchising, where it all began 1:28 Finding Psychology 1:51 Disillusioned with the course as too scientific 2:58 Need to earn money while in Uni so worked in a bakery and an introduction to franchising 5:08 Not enjoying psychology so went into business with a partner as a franchisee 5:49 What the plan was initially and leaving academia and putting his heart and soul into running the business 7:26 Perceiving that the franchisor didn’t know what they were doing so started writing letters to them 8:16 Not finishing the PhD but maybe going back one day 8:38 Starting working for the franchisor and the transition out of being a franchisee, what this change was like 11:55 Be real in your dealings with people - be yourself 12:32 False confidence in the corporate world and trusting his own judgement 14:34 Getting sacked for questioning decision making of leaders and having his job back next day 16:06 A role in marketing and operations and the business getting into trouble and Greg being required to sack half of the office 17:22 What Greg observed went wrong with this successful bakery franchise 18:43 After 4-5 years Brumby’s handed over to franchisees and Greg was exhausted after the challenges of previous years 19:02 Knowing franchising inside out and thinking of how his psychology background could interplay 20:04 Greg’s first workshop on franchise relationships and starting to run some courses 21:27 Franchise Relationships just evolved and was not a grand plan in franchise education 21:55 Getting his first client, how that happened and what that was like 23:07 The prompting and inspiration to write ‘profitable Partnerships’ book after complaints from unhappy franchisees 24:28 Best-selling book, Profitable Partnership evolved over 10 years and company said a book on franchise relationships ‘wouldn’t sell’ 27:37 Making a difference, and how that book has helped Greg to do that 29:29 How has franchising changed since he wrote Profitable Partnerships? 30:31 Where Greg’s business is now, and the next steps 32:05 The future of franchising and where Greg sees it 33:43 Wrap up   Podcast Produced by: www.magneticbusinessmedia.com.au Franchise Stories and Knowledge Base (our other website): www.franchisebuyer.com.au   Listen or Watch on; Spotify: https://tinyurl.com/59v5ntva Apple Podcasts: https://tinyurl.com/465e22xd Amazon Music: https://tinyurl.com/2rxs6xz4 YouTube: https://youtu.be/f7i0jLuyoCE

Ep51 What people get wrong when selling a gym or fitness franchise, with Dustin Slypen

What are the simple mistakes that sellers of gym and fitness franchises are getting wrong? These are the things that are having significant impact on their ability to generate the strongest return for their efforts.   Once again, Dustin Slypen, a business broker with 200+ transactions in the wellness niche and in fitness and gym franchises in particular, outlines these crucial components to a successful sale.   The four key components that were covered are; Sellers often won’t put their ‘buyers hat’ on, A lack of planning around their lease of the business’s property, Undervaluing the modernisation requirements of the franchise brand on the change over of owner depending on the cycle in the business, Where the owner IS the business and by default, goodwill. 0:00 Intro 0:40 The sellers not putting a buyers ‘hat’ on 1:38 Selling a business is not like selling a house 2:06 What does it look like to ‘put the buyers hat on’ in a fitness or gym franchise?’ 3:23 Sellers to keep selling a secret and what impact does this have on staff 4:07 Not planning around the lease 6:07 Lease is scary for many people as they don’t understand it, so engage a specialist 6:46 Undervaluing the modernisation requirements in a gym or fitness business that is selling 7:29 Thinking about prices from years ago as a vendor when they bought the business - but it’s not the reality 8:28 Potentially the selling franchisee thinks that might be able to avoid updating the business equipment and fit out on a sale 8:52 What is the ‘normal’ requirement for modernisation in a gym or fitness franchise and what’s the difference between each business type 9:49 Are gym owners trying to extend the life of equipment or are they re-investing? 10:57 The positive impact of a modernised business 11:27 The challenge of the owner ‘being’ the business in a services business as the effective ‘goodwill’ 13:11 Wrap-up     Podcast Produced by: www.magneticbusinessmedia.com.au Franchise Stories and Knowledge Base (our other website): www.franchisebuyer.com.au   Listen or Watch on; Spotify:  https://tinyurl.com/4vrfbpn5 Apple Podcasts: https://tinyurl.com/mrx8wzp7 Amazon Music:  https://tinyurl.com/yed3emtc YouTube:  https://youtu.be/wEiTZifx2ok

Ep50 The City Cave Float & Wellness Centre Franchise Business Model, with Jeremy Hassell

One of the fastest growing franchise brands in the Australian market, has also embarked on global expansion in NZ and the USA recently.   In this discussion, Jeremy hones in on a handful of factors he sees as largely significant in both the success thus far, and for building on this success into the future.   With no experience in franchising or the wellness industry previously, Jeremy and co-founder Tim, have leant heavily on mentors and advisers to grow the business. All the while moving the brand forward in a market niche that has evolved rapidly over recent years.   The key areas of the business model that were focused on included; Industry of wellness is growing and it’s not just City Cave educating the market Float pool technology, they manufacture to their exact requirements Leadership team experience within the business The focus and importance of strong, positive culture of the business Franchise owner selection very tightly held for the right people 0:00 Intro 0:42 Early on, basically the were the only one doing what they do in ‘wellness’ and now it is bigger with the space growing 1:42 Now with competitors that is also good thing with the market being educated by others as well 2:07 Does he worry about competitors and makes him want to grow faster? 2:52 Building their own float tanks and how it works, and why they designed and built their own 3:48 Started the business with two capsule then through popularity, float pools became the popular choice 4:31 How they developed the tanks and early days or cabling to the front counter and growing pains of figuring out how it needs to work and more 6:38 The value of mentors in the growth and leadership team of the business 8:30 Developing culture in the business and the focus and importance of it 9:44 The great culture example of ‘work from home’ post covid, and adjusting head office where only in office two days in a row 11:03 The concept of ‘proud and grateful’ that the entire office participates in every month 12:32 The thought process around making it hard to be a City Cave Franchise Partner and how important it is to get along with them at a human level 13:22 Opinion on advice to new franchisors - go to the customers who buy your-product everyday, they are your first franchise owners 14:27 Selling a bunch of franchises that have no ‘buy in’ to your product and business, but buying your pitch instead 16:03 Wrap up   Podcast Produced by: www.magneticbusinessmedia.com.au Franchise Stories and Knowledge Base (our other website): www.franchisebuyer.com.au   Listen or Watch on; Spotify:  https://tinyurl.com/bd8d8n92 Apple Podcasts: https://tinyurl.com/3fr38ywb Amazon Music: https://tinyurl.com/2s39s24f YouTube:  https://youtu.be/G0PNGSwx2Gg

Ep49 5 Key Things that have made the PACK & SEND franchise what it is today

What has made the PACK & SEND franchise what it is today? The brand has been in the market for 30+ years and seen the role it plays transform before our eyes. We asked Kate Fellowes, Head of Learning & Development, to hone in on 5 key things that have been crucial to the business. The PACK & SEND brand originally was focused on individual customers coming to them in their retail locations. What Kate explains in particular is a whole other market that opened up to the brand some time ago with the B2B market and helping SME’s with freight solutions on a larger scale. The key things Kate covered are; Initial and ongoing training and development for franchise partners The impact of the brands change from being a traditionally B2C business earlier, to now also a B2B service business The solutions provider focus of the brand to B2B in particular Investments in technology platforms The concept of ‘store connect’ within the network   0:00 Intro 1:11 Initial and ongoing training and development for franchise partners 2:35 Building on initial training with an existing franchise partner in their centre before opening their own 3:19 Ongoing training and its focus to build on especially the business development side of things 4:25 Needs-driven approach to the training where some have experience, and others don’t 5:00 The impact of the brands change from being a traditionally B2C business earlier, to now also a B2B service business 6:57 How they go about delivering the training to develop skills 8:21 The solutions provider focus of the brand in particular which comes through the B2B market 10:45 Building relationship with customers and understanding their needs 12:21 Technology and the varying platform investments by PACK & SEND that have been crucial in the business 14:44 The newest system being introduced is a new CRM giving the franchise partners much greater visibility of customer behaviours to enable them to focus their B2B selling focus 16:21 The concept of ‘store connect’ with nearing 150 store units across ANZ and the network helping each other in order to customers done - franchise partners are both suppliers and customers of each other 19:50 Wrap up   Podcast Produced by: www.magneticbusinessmedia.com.au Franchise Stories and Knowledge Base (our other website): www.franchisebuyer.com.au   Listen or Watch on; Spotify: https://tinyurl.com/4pyfc38h Apple Podcasts:    https://tinyurl.com/yc4w5ays Amazon Music:  https://tinyurl.com/yx5s85wa YouTube:  https://youtu.be/hfxSdkRw1z8

Ep48 World Options Franchise Business Model with Malcolm Rees

The World Options Franchise Business Model with Malcolm Rees, CEO. With the explosion in e-commerce across the market in recent years, businesses of all sizes are looking for the simplest and most cost-effective solution. World Options is one such option, described by CEO Malcolm Rees as ‘the Trivago of shipping.’ The key aim of the business through its franchise partners, is to streamline the process of shipping for SME’s in the market via multi-carrier online platform. Franchise partners are the relationship face and connection and key business development arm who operate in a non-exclusive territory basis easing frustration and costs for SME’s.   0:00 Intro 0:26 Describing the World Options brand and what role it plays 1:20 Franchisees act as consultants for shipping and freight for SME’s 1:48 The challenge of shipping for many with insurance etc 2:16 What a day looks like for a franchise owner 3:34 The multi-carrier platform for a solution for shipping to streamline the process 4:27 How their franchise owners find customers in the SME market 5:35 The types of people best-suited and the varying walks of life of franchise owners 6:16 Main value proposition in ease of use and pricing to customers to ensure margins with the discounts from carriers 7:51 Why customers stick with franchise partners - price AND service  9:26 Frustrations of customers with shipping in general 10:47 What training is involved in becoming a World Options franchise partner 13:03 Knowledge base being created within the business for ongoing training 13:43 Launching after being trained and in-field training and support 14:29 Part-time v full time in the business and the importance being ‘all in’ 15:33 Some franchise partners with teams of people as opposed to just a single operator, and the importance of taking a holiday with HQ managing your customers while you are away 17:05 Wrap up   Podcast Produced by:  www.magneticbusinessmedia.com.au Franchise Stories and Knowledge Base (our other website):  www.franchisebuyer.com.au   Listen or Watch on; Spotify:  https://tinyurl.com/3pwc54zj Apple Podcasts: https://tinyurl.com/2wcf79vc Amazon Music:  https://tinyurl.com/ycx5htyp YouTube:  https://youtu.be/2IA-Min-1Mo

Ep47 The biggest challenges in buying a franchise right now, with Peter Knight

It’s never an ‘easy’ time to buy a business or franchise, as after all, if it was easy, everyone would be doing it! Peter Knight is The Franchise Accountant, and he has seen a thing or two when it comes to advising hundreds of buyers of franchises on how to proceed.   Knowing the biggest challenges is one thing in going about the process of buying a franchise.   But how to overcome them are key securing your business if that is the journey you are on.   Peter identifies and focuses on several factors that he sees in the market; Difficulty in securing finance for your franchise or business Higher risk with multiple sources of finance being accessed to complete a purchase Awkward information that is difficult to use in order to properly assess a business purchase The overwhelm of simply too many franchise options to choose from in the market When buying an existing operating business, the fact that the sales figures  are not available / accurate - signalling a red flag A look at managing expectations around refit / new equipment costs is also an area that can trip up new buyers off franchises and is covered in some detail. Peter gives his usual no nonsense take on all of it in this practical, information-filled episode! 0:00 Intro 0:41 The first key challenge is difficulty in securing finance and banks lending against criteria 1:27 The first thing banks look for - do they have a home 2:01 Then look at the business if there are assets there for separate loans in the business 2:29 Splitting loans across the business depending on the needs of equipment in the business 3:12 Risk getting higher with loans closer to being unserviceable despite still wanting the franchise 4:21 Second key thing at the moment - the awkward information being provided to assess a business purchase 6:35 The other end of that is that some brands don’t provide any financial information 7:11 How does he handle when brands don’t provide good information in his advice to buyers 8:01 Third key challenge is overwhelm in too many opportunities to choose from in Australia and which is the right one for that buyer 9:03 A client previously ran a call centre but soon found when he had to make direct sales on his own in his own business, he struggled 10:51 Fourth key challenge not having the figures when buying an existing business - the red flags 13:21 How he works with existing operating clients to help them through equipment and refit costs budgets 14:16 Sellers of business pitching different figures to buyers on and off the books 16:15 Wrap-up Podcast Produced by:  www.magneticbusinessmedia.com.au Franchise Stories and Knowledge Base (our other website):  www.franchisebuyer.com.au Listen or Watch on; Spotify: Apple Podcasts:  Amazon Music: YouTube: https://youtu.be/h_MADd5Le2k